The epitome of cool? I think not.

Well, as you could probably guess,  to quote the legendary Sir Mix-A-Lot, I ain’t down with that.  At all.  Let me introduce you to Abercrombie & Fitch’s CEO, Mike Jeffries.   Up to yesterday, I had no clue who this guy was and I must say after seeing this picture, I can say ignorance was truly bliss.  In case you haven’t heard what all the fuss is about regarding Mr. Jeffries, let me bring you up to speed.

He refuses to manufacture, market and sell plus size clothing in the company’s stores.  He does not want “fat” people to shop in their stores because “we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong.”  Nice, right?

Our two older daughters, now in that coveted tween demographic, have sported A&F clothing for a few years now.  I wasn’t a fan before because my frugal self thinks it’s absolutely ludicrous to spend $40-$50 on a cotton tee just because it’s emblazoned with a certain logo.  However, remembering my fondness for Guess! jeans back in the day, I can understand their desire to belong and sport certain clothing like their peers- so I’d wait for online clearance deals and we’d treat the girls to a few A&F items here and there.

I know, I  know. I’m not their ideal targeted demographic. I’m 40 and I’m cheap so they probably won’t lose any sleep over my unsubscribing to their mailing list and refusal to spend any more money there to line his surely greasy skeevy pockets (I mean look at this picture- doesn’t he look like he should be stroking a hairless cat while speaking in the most evil German accent??).  But I did so anyway and informed both girls that not a penny more of our money would be spent on A&F clothing.   And I’m delighted to say that neither of them seemed the least bit upset about this.  In fact, they both responded with “that’s really mean!” while reading the article with his comments.

I’d like to think I was pretty darned cool sporting a size 24 (which would work out to be XXL).  I know many super cool folks out there who can’t fit into Abercrombie & Fitch clothes.   The number printed on your clothing size label does not indicate the level of your coolness.  If it did, I’m willing to bet folks like Mr. Jeffries would be wearing a size zero (as in zero, zilch, nada coolness).

What do you think about Abercrombie & Fitch’s exclusion of plus-size clothing in their line? Has a CEO’s comments or attitudes ever prompted you to boycott (or alternatively, shop somewhere specifically because you appreciated their management’s decisions)?


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